from HAYKA® to FOONKA (rebranding)


FROM THE 1st OF JANUARY 2018, HAYKA CHANGES ITS NAME TO FOONKA

In 2017, as a result of the Danish company HAY claims, we faced the prospect of renaming our brand. Due to the fact that our and HAY’s products increasingly appear side by side, The Danish company decided to put a clear border between our brands. We have successfully signed a satisfactory settlement, but the main name of the brand has to be changed. Therefore from the beginning of the 2018 year, we change our brand’s name to FOONKA.

 

FOONKA THE BRAND WITH THE SQUIRREL

Creating a new name - FOONKA - depended on maintaining a friendly sound, so characteristic of the HAYKA brand. The word FOON is an English neologism created from the combination of words FAST and TYPHOON, meaning a fast-moving, aerodynamic animal - such as a squirrel. Because of our passion for natural designs and forest themes, we decided that the squirrel will now be accompanying us as a signet and a hallmark.

 
 

HAYKA STAYS WITH US AS A BRANDED BEDDING COLLECTION

The success of our negotiations with the Danes is based on the fact that HAYKA is now a registered trademark and brand, under which only our iconic natural bedding patterns will appear. The HAYKA label will appear on duvet covers, pillowcases, fitted sheets and bedspreads. Other products from our offer will be marked with the squirrel from the FOONKA logo. HAYKA is, therefore, turning into the name of our most important and the most recognizable collection of products.

BRAND NEW HAYKA

As a benefit of the new beginning, we decided to refresh HAYKA logotype. The new HAYKA logo is delicate and with the main FOONKA brand, they are combined with a typeface and a characteristic leaf.