The main idea of the ART collection is to present the art of contemporary illustrators, painters and designers. The most amazing feature of the entire collection is the fact that the artist, who is currently working with the brand, designates the next people who, in his or her opinion, should create new designs. Thanks to this, artists have an impact on the appearance and the direction of the development of the entire ART collection.
Aleksandra Morawiak, whose Liquid Memory project began this extraordinary concept in 2019, pointed to Pola Augustynowicz. Consequently, Pola will appoint new artists, one of whom will be invited to cooperation.